21 Mistakes to Avoid in Your Online Business

One website makes $100,000 online in a week while another fails to make a sale in 365 days. Such is the online business. But why this disparity?

Well, here are 21 fatal mistakes those who never make any money always make:

1. Ignoring the little things that matter. Your headline, website design, offer, credibility and even guarantee. You see 5 times more people read the headline than the body copy. And a website that is uninviting will send prospects to your competitor.
2. Failing to differentiate. What’s unique in your business? Is yours just another highly hyped website? What’s different about your products, customer service and delivery speed? If you are truly unique, then tell your prospects in an interesting away.
3. Thinking in terms low pricing instead of value. If your clients get attracted to you because you are cheap, then they will leave as soon as they get a cheaper deal. Always emphasize on value while striving not make a rip-off.
4. Ignoring customer's needs. Always come up with products that customers need rather than what you think they need.
5. Stopping to learn. The Internet is constantly changing. And so your marketing strategies should be sharpened all the time.
6. Poor communication skills, written and verbal. You should say what you mean and ironically improvement of communications skills always leads to higher income.
7. Having circumstantial integrity. Customers have a way of knowing when you are lying. Don’t try it as some online marketers do.
8. Working without goals or having them but never reviewing them daily.
9. Ignoring the Pareto principle and not directing 80% of your resources to the tasks that will have the most significant results to your online business.
10. Allowing things customers hate to happen. Delays in deliveries, answering of complaints and issuing refunds.
11. Failing to plan for their business to operate without them. You see your online business should run with as little intervention from you as possible. Get the correct software, service provider to facilitate this.
12. Trying to do everything. You’ve seen this many time, Online business owners who what to reply every email, write every word in their newsletter and talk to every service provider. How will you do it when you have 200 websites?
13. Not viewing problems as opportunities to improve.
14. Unprepared to take a new direction with products, marketing strategies and competition. The world is constantly changing.
15. Failure to know the lifetime value of a customer. A customer who buys $20 worth of goods every month and stays with you for three years is worth $144 in pure profit assuming a 20% margin. Did you get that?
16. Not taking every opportunity to get publicity. Schedule a radio, TV or magazine interview to talk about your online business.
17. Not using financial figures as an indicator of the health of your online business.
18. Making promises they can’t keep. Better to promise delivery of an ebook in 30 minutes than promising 5 minutes and you fail to deliver. You lose credibility, which is crucial in the online community.
19. Failing to question everything. Going along with ‘this is the way we’ve always done it mentality.’
20. Failing to value time and considering it the most important resource ever. Stop going to the post office to collect mail. You don’t have to be the one pruning fig trees in your garden! Outsource these functions. Your time is valuable. You are a marketer.
21. Falling behind on taxes. This portrays you as a scarcity mentality person whereas the universe we live in is full of abundance.


James Abugah is a Online marketer and copywriter.

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